Seo Services - Natural and Paid Search Engine Marketing

Things You Should Know About SEO

SEO is the acronym for search engine optimization, it can also mean Spending in Excess of Opportunity.  What do we mean by that?  There are more people that waste their money on SEO firms than benefit from them, that's just a harse reality.  The language all sounds the same when someone cold calls you and tells you we can get you to the top of the search engines.  How can you tell the difference between a reputable seo firm and a fly by night operation preying on uneducated customers.  Simple any good search engine marketing firm should have many references and be able to show you current results they are getting for their clients.  Now we are specifically talking about natural search engine marketing,  the ability to show current results is very important because this form of marketing is changing all the time as the engines refine their algorithms to provide better results. 

When Being Shown Examples of Work - Beware

Beware of companies that reference a top position in the search engines for very infrequent and uncompetitive searches.  It is not difficult to get found at the top of any engine on an uncompetitive search term that has low frequency, their is no real skill in doing this and it should not be looked upon as great work.  Get the SEO firm to show you credible examples of their work. This means showing you countless examples in many industries where they have been able to achieve top rankings in google, yahoo and msn. Showing up under one single term is not enough to impact your business in any meaningful way.  To view search term frequencies through one of the free search term suggestion tools click the link below.  Rember this is only a tool but it will give you a good indication of the term the seo firm is referencing.

Keyword Search Term Suggestion Tool

SEO for Google, Yahoo and Bing

Google, Yahoo and Bing all have their own algorithms and therefore results vary between engines because they use somewhat different forumlas to rank your website.  To start a site from scratch and get ranking all over google under relevant searches can take a much as 6 months to a year before you see any measureable results.  And even after this time passes there is no guarantee the results will even be there.  SEO is for natural search engine marketing is more like ownership when you compare that to pay per click which is like renting.   Make sure when you are researching different SEO companies that you see their current results and examples in the engines you are interested in.

 

 

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